There’s this open letter up at ain’t it cool news here (http://www.aintitcool.com/node/40409) from David Hayter, co-writer of the Watchmen film, begging readers that saw Watchmen opening weekend to go back and see it again on the second (this) weekend so that it won’t have a huge second week fall and so that film studios will see that a risky, artsy, big budget studio movie such as Watchmen can make money and appeal to the masses and, most importantly, be profitable. He wants people to go see the film again so that film studios will see that a movie like Watchmen can make them money and hopefully encourage them to make more such risky and artsy films with huge budgets, but, there’s a hole in his argument.
He’s trying to artificially inflate the box office numbers of Watchmen by trying to convince people to go see it a second time. The rationale is, if Watchmen makes money, studios will make more such films. But when those future, artsy, risky films come out that only appeal to a small fanbase, will that small fanbase have to prop up the box office numbers of those films through repeat viewings as well? It seems like a circular argument to me.
I saw Watchmen opening weekend and I liked it a lot. It’s been a few years since I’ve read the graphic novel, so I can’t really say what changed and what didn’t change (although I would’ve still have liked to see the giant squid), but if the film doesn’t make money then it doesn’t make money. Maybe, instead of trying to manipulate the numbers of this artsy, risky, big budget movie to try to convince studio executives that a movie like Watchmen is worth making on such a massive scale as it was, even though evidently it turns it out it wasn’t really worth spending all that money on the film… maybe, they should start concentrating on making such films on smaller budgets, because the supposed $150 million budget of Watchmen was apparently a bad investment.
David Hayter’s trying to inflate the numbers of his film, which I think is akin to perpetuating a lie. If the film can’t support such numbers, then we should be honest and admit that, rather than lying to ourselves and pretending it can. We should learn from our mistakes, rather than gloss over them. I watched Watchmen, but apparently the rest of America doesn’t give a shit, and film studios should be cognizant of that fact the next time they try such a film again – it’s called smart thinking.
As a fanboy, I would like to see a whole lot of movies based on comic books hit theatres, but if I ran a studio, I don’t think I would invest the money to make them, unless we’re talking about Spider-Man which is a proven cash cow, but if we’re talking about films comparable to Watchmen, the money’s apparently best left unspent than wasted.